“Management of all value transfers in line with the Farmaindustria code and the internal policies of the company.”
Kyowa Kirin Farmacéutica SL is a multinational pharmaceutical company that had the challenge of adapting its CRM system, specifically the Events module, to the requirements of the Farmaindustria transparency code, which is the current environment in which pharmaceutical companies operate.
“We managed to improve the management of the events, from the promotional point of view, as well as to correctly separate Commercial and Medical, achieving closed, secure processes from the Compliance point of view. These processes are agile and safeguard the company in many aspects of its activity, where improvements have been achieved in commercial management and efficiency with a clear goal of transparency.”
Providing a secure, agile and practical technological solution from the supervision and approval of Compliance, in the Medical and Commercial fields, enabling the correct management of the activities, approval workflows and the generation of transparency reports.
• Being able to bring together all the information in a controlled environment within VEEVA.
• Reorganising business processes so that everyone follows a common thread.
• Adapting the old business model to the new regulations.
Modification of the Medical Events module following the company’s policies, creating a way of working that safeguards the integrity of the activities and actions that may be performed, in a transparent way.